Get your BuzzBook - tomorrow Inspiring/Informative/Innovative

Thank you for your request! We will be in touch soon.
Please fill out the highlighted fields and try again


Glossary of Terms

Product Decorating Terms

The application of a specific customer logo or design to a promotional product.

Blind Embossing
This is where a logo or design is stamped into the surface of a product such as a conference folder and not colourfilled.

Artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction. Generally supplied as vector based graphics in eps format.

Die Charge
The industry standard term for the cost or charge of producing a die stamp tool from approved artwork.

Die Cutting
This is the process in manufacturing where a sharp steel blades are used to cut special shapes from printed sheets.

Die Stamp
Steel plate engraved with desired artwork used to stamp (apply) gold or silver foil leaf to a product.

Die Sublimation
This is a heat transfer process of imprinting using heat-activated dyes that "sublimate" into the product; becoming part of the product, not an imprint sitting on top of the product.

To electronically copy a file to your computer from another computer.

Imprint Area
The area on a product, with specific dimensions, in which the imprint of the desired logo or design is placed.

Stamping an image on a material, e.g., paper, pu and leather, so the image of the design is raised above the surface of the material.

Stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be "digitised," which is the specialised process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitising.

Cutting an image into metal, wood or glass by one of three methods; computerised engraving, hand tracing, or hand engraving.

Using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image permanently etched onto the surface.

Pad Printing
A recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.

Imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.

Screen Printing
The process by which an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)

4-color Process
A system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create millions of colors.

Industry Terms

EPS File
EPS stands for "Encapsulated Postscript", which is a sophisticated file format for capturing precise image and text information. Because of the mathematical basis for building the format, EPS files are the most reliable method for communicating and preparing finished artwork.

Ther term used to describe a complete typeset from a particular typeface style. Examples of these include Helvetica, Times New Roman, Arial, Verdana etc.

Illustrator by Adobe
Adobe® Illustrator® is the industry standard illustration software package that creates graphically rich artwork for print or the Web. It provides powerful and flexible tools for creating PostScript® files.

Pantone Matching System (PMS)
An industry standard color scale used to precisely match colors for printing. Each color has a specific unique coded number indicating instructions for mixing inks to achieve the desired colour.

Paper Proof
Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed or emailed pdf or paper proof.

Pre-Production Proof
An actual physical sample of the product itself produced with the desired logo or design and sent for approval before an order goes into full production.

Production / Lead Time
The amount of time required to produce and delivery an order, once an order has been received and approved. Stock products with a single color imprint usually can be delivered within 7-10 working days. Custom products and those with multi-color imprints may require longer production time. On specific products there is an option of a 3 or 5 day guaranteed production schedule with a single colour print only, at Ideasbynet this service is called 'LifeSaver'.

Overruns / Underruns
The number of products that were printed in excess of the quantity specified / the production run of fewer products than the amount specified. The industry standard on most products is +/-5%, with the exception being on paper and plastic bags. They can range from +/-10% to +/-25%. Suppliers charge on the actual quantity delivered.

Set-up Charge
This is the industry standard fee charged for the creation of screens, foil blocks, embroiderey tapes, die stamps or laser tools which applies to most products.

For your added convenience, questions, comments, or suggestions can also be e-mailed to us by clicking here.

Find Us!

Ideasbynet, Kings Croft, Savage Lane, Dore, Sheffield, South Yorkshire S17 3GW

t: 0844 8117 566

f: 0844 8117 567