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Promotional conference bags are a great tool because they are useful, but still advertise your company. However, they are also a bit more expensive than other promotional items, so you may be wondering if you need them and, if you do, who should carry them. There are a number of aspects to consider when you’re determining how many promotional conference bags to order, but taking your time to truly think about your budget can help you save money.
First and foremost, the owners of the business (as well as the president and CEO, when applicable) should have promotional conference bags. These are people who have invested a lot of time and possibly money into the company, as well as the people who probably feel most loyalty toward the company. If you own the business, carrying a promotional conference bag can extend to further than just conferences. In fact, you can carry it everywhere! Be prepared to pitch your products or services wherever you go, and stick a few extra promotional pens or key chain in the pockets of your promotional conference bag in case you need them.
It is also a good idea to purchase a promotional conference bag for any employee that does a lot of traveling for the business. Talk to your employees to find out who travels the most, as well as who would use the conference bags if purchased. In some cases, you may find that carrying them would not make sense. For those that do show interest, it’s a good idea to purchase bags for the top 10% of employees that travel the most or, if you have a smaller business, for any employee that travels more than 5 times per year.
Of course, if you have the money in your budget, purchasing a promotional conference bag for all of your employees can be a great idea. They make great gifts around the holidays and can be used for traveling to and from work or for leisure travel. If you’re going to purchase them for everyone, make special considerations to look for bags that are not too feminine or masculine. Even better, ask your employees for input as to how big they’d like the bag to be, as well as style, material, and color. Those orange nylon bags may have seemed like a good idea at the time, but they were a bad investment if no one wants to carry them!
To save money, you can consider purchasing promotional conference bags for the entire staff instead of individually. Keep these company-owned bags in a community area and have employees use them as needed. This is a great way to ensure that all of your employees make the most of the promotional conference bags you’ve purchased. If you choose this option, make sure that you remind employees that these bags are available.
The bottom line is that in a perfect world, everyone would carry a promotional conference bag, but in the real world, you budget probably doesn’t allow for that. Think about how many to order carefully, considering how often your employees travel and what makes the most sense.
For more information on promotional conference bags, promotional items and business promotional products check out the market leading promotional gift suppliers online today.
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