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Finding likely people to give your promotional gifts to is not simply a matter of standing at a traffic light and waiting for people to stick their hand out of the window as they drive past. Effective marketing through promotional items requires research into the market you are attempting to target. Giving outdoor goods to IT specialists is an example of how not to use promotional gifts, while giving sports drink bottles to soccer players would be a far more effective use of your advertising budget.
There are some items that can be given to anyone, such as pens, desk ornaments and fruit baskets. However, these items are generic, and everybody knows it. If you want your company to stand out, then you need to make sure that your promotional gifts stand out too. If you are already well established then you should know who your target market is. Just as you would design a product for your target market, so you need to pick and choose the items you will give away as promotions just as carefully.
Outdoor enthusiasts are easy to market to, as most would rather enjoy the comforts of home than have to “rough it”. If you sell anything related to the outdoors it is very easy to use one of your own gifts as a promotional item, provided you can pass out enough free ones without putting too much of a dent in the bottom line. However, if you do not sell outdoor gifts it is still easy to market to this group using outdoor gifts. If you sell insurance you can show the outdoor market that you identify with them by creating a line of “survival” items with your logo.
The benefit of this for an insurance company is the fact that – and bear in mind this is an example – insurance companies might not have attempted to market to the outdoor group before. This will make the outdoor group feel that your insurance company understands them and what they do, and they will be more inclined to trust you with something as important as their insurance. Ideas for promotional gifts for the outdoor crowd include backpacks, water bottles, GPS devices, cooler bags, camping chairs, tents, umbrellas, gas cookers and insect repellants.
The trick with using promotional gifts effectively is to use them to target a specific market that has not been targeted by the competition. If you think your product or service could apply in any way to a particular specialty hobby market or demographic group, have a range of gifts made that suit that group’s needs. The only fool-proof way of getting a section of the market into your camp forever is to show them that you understand them as people and not as a bank balance waiting to be depleted.
Using specialty promotional gifts to target specific markets is an excellent way to grow your business slowly but steadily. You will not have to spend as much money handing out free gifts, and your responses will be much higher because your gifts are not fighting for your customers’ attention.
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your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
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