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Deciding where to leave and distribute promotional pens is not a difficult decision, however it is an important one. Having a proper distribution area makes the difference between a complete waste of money, and a good investment. You wouldn't market a product to the Amish over a television, nor should you expect any great returns distributing a promotional pen with the newest and trendiest vodka brand at a retirement home.
Where then should you distribute your promotional pens? Well it's simple isn't it? Where are your potential customers most likely to be? Have a hot and edgy product; distribute the pens at a nigh club. Retirement securities; maybe near hospitals. It's all about being creative and exercising common sense. You don't need an expensive focus group study to figure out the best places to put promotional pens. True a focus group can be a valuable tool to take your ad campaign to the next level, but initially you can manage this decision your self over a cup of coffee.
After you have decided what the best venue for your promotional pens might be, the next question is how do you plan on distributing them there? In some cases this is easier than others. If you want to distribute them in a college or night club it is easy enough to simply visit the place a couple times a week, and leave them around on tables, and in small boxes. At clubs you might give a small box to the bartenders to keep around, and they will give them out whenever a customer asks to borrow a pen (which is quite often at some clubs). It may be necessary to leave a small “tip” for the bartender to make sure your pens will be distributed. This is somewhat common, and you should simply chalk it up to another marketing expense.
In other cases, like a hospital, it can be a little more difficult to get your pens through the door. They know that they are the keeper of the keys so to speak on valuable marketing real estate. Most likely you will want to call specific doctors offices within the hospital and make appointments with the office managers. You can then give them a short speech about your service, maybe pick up a new client then just leave them with a box of pens to use around the office. They can then hand out your promotional pens whenever a patient needs to fill out a form.
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