|
<
back to articles
|
|
The beauty of using promotional pens as a part of your advertising strategy is that there are a number of ways that you can get the pens out to the public. The majority of the people who have one of your promotional pens won’t throw the pen away so long as it continues to write, which means that they’ll have a reference to your business each time they reach for their pen. A good number of people will also give “free” pens away to friends, family, and even strangers if they see someone looking for a pen to write with… this can work in your favor, as it keeps placing your advertisement in front of new people without you having to pay any additional money for it. The main problem that many businesses face when trying to start distributing promotional pens is that they aren’t sure exactly how they should go about getting their pens into the hands of potential customers.
Making Pens Available
One of the easiest ways to distribute promotional printed pens is to simply make your pens available to people who need them. In addition to having them on tables and desks at your place of business, you might consider donating pens to public works organizations, charities, and public libraries. This will enable you to not only get your pens out to the public, but it can also make your business appear to be quite charitable because they’re giving away their pens to such organizations. Depending upon how many pens you give away in this manner and the cost of the promotional pens, your business may even be eligible for certain tax write-offs.
Encouraging People to Take the Pens
Another great way to distribute your promotional pens is to simply encourage people to keep the pens that they use when filling out paperwork for your company. This can be especially effective when you consider that anyone who would be using one of your pens at your office is most likely a customer or a potential customer, so giving them the pen will help to remind them of your business in the future and keep them coming back when they need services such as what your company provides.
“Scattered” Pens
A more guerilla approach to distributing promotional pens is simply leaving pens in public places for others to find. Many people will keep working ink pens that they find simply because of their functionality, and generally won’t think that the pen that they “found” was left out specifically so someone would find it and take it home. As they look at the pen they’ll have your company’s name and contact information, and it will help to establish your business in their mind as a place to potentially visit in the future.
For additional information on promotional pens, promotional items and business marketing products why not check out the market leading suppliers online today. Top promotional gift suppliers online can provide a fast and efficient service and more often than not can provide highly competitive quotations unlike traditional offline business gift companies.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
|
