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Promotional gifts, by industry definitions, are touchable symbols. They are commonly embossed with a certain company logo, name or slogan. They contain functional or ornamental items that are used in marketing strategies. They comprise of recognition awards, ad specialties, business gifts, premiums and other identification purposes. It is called ad specialties if gifts are given for free. It is then called premiums if gifts are given after a financial or deposit contribution and/or purchase of an item. Other types are business gifts, awards and commemoration.
Recognition Awards
Promotional gifts that are given as award ornaments, plaques, trophies, service pins and some other gifts that is a sign of honor or performance is categorically referred to as recognition awards. Technically they are referred to as premiums when awards are given as motivation for a good sales performance.
In recognition awards, the recognition for a job well done is more significant than the gift itself. However, it is the gift that stays to stimulate recall. Therefore these awards become the means for the recipient to re-experience the event of recognition.
Ad Specialties
Ad specialties as promotional gifts have these three key elements:
• Given for free with absolutely no obligation.
• Promotional or advertising slogan.
• Company logo, name or slogan embossed on a functional item.
Have a look in the surrounding of your office. Chances are you will find a pen, a desk or wall calendar, a mouse pad, a mug and several other items.
How about in your bag or wallet? Do you have an imprinted ballpoint pen, key chain, wallet calendar, organizer or even a nail file? How about in your vehicle? Do you have car stickers that bear a company name, logo or slogan of a car dealer or repair shop?
If you say yes to these questions, then these are all ad specialties items, especially if they are given free without any obligations whatsoever.
Business Gifts
Almost half of the American corporate businesses give promotional gifts. They are commonly given by these corporations to employees and clients sometimes they are also given to prominent people in the society as well as in the government.
Corporations referred these reasons for giving such gifts:
• To thank clients
• To expand business
• To acknowledge an employee’s job well done
• Clients expect them
• And other related reasons
Corporations who give business gifts say that the traditional practice is effective enough to achieve the preferred objective.
Premiums
A gift is considered a premium if there is a catch. For instance “Buy this shampoo and you will get a free comb”. It is considered a premium if the promotional gifts are being offered as a gift in exchange for a purchase.
Normally, ad specialties are embossed with company logos and/or names, while premiums are not. The difference between ad specialties and premium gifts is whether the gift is given with or without any obligation.
Other Identification Purposes
These promotional gifts categorically include items that are being used to symbolize an organization membership – such as caps, t-shirts, jackets; embossed souvenirs such as glassware, key chains and umbrellas from tourist spots, and even promotional balloons which serve to catch attention at events. These items, in nature, are all promotional but do not fit in any of the abovementioned categories.
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