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One of my close friends, Erin, had opened up a bookstore sometime back in a nearby shopping complex. She had stocked a wide range of books there, new ones as well as classics and being an avid reader herself, was very optimistic about the whole idea. In fact, she even decided on displaying some of the uncommonly available books in the annual book exhibition held in the community centre in the city. However, the exhibit was more a disappointment for her, as very few people happened to visit her booth. This is when her fiancée suggested her to give away some useful items to all the visitors at her store as a complimentary gift. He even bought her cute mugs in different varieties such as ceramic, plastic and bone china and had them gift wrapped attractively.
The next day onwards, there was a huge crowd on her booth from morning till the day's end. Due to the free mugs that she was offering, there were many people who visited the stall and also showed a lot of interest in learning about the new store and the different genre of books available there. Erin gave away the different mugs to all the visitors, keeping in mind their individual choices. For instance, she handed the colourful printed plastic mugs to all the children, presented the business executives with the attractive ceramic mugs. For all the female clients, she had chosen the transparent glass mugs and for the elderly visitors, the classy china mugs. All the recipients were overjoyed with the gifts and thanked her immensely.
After the successful exhibition, her business saw a spin over and now more and more people have become her regular clients. Erin was so elated with the response that she decided to give away promotional mugs on a regular basis to all her store's visitors. In fact, anyone who wants to promote his/her business should make use of different promo mugs to attract new customers. So, what's your take on using them as brand advertisers?
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