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Last year, I visited the annual handicrafts fair in the town where all the artisans exhibit their hand crafted home decoration products for 15 days every year. Me and my close friend Stella always look forward to the event, as the place is full of knick knacks, which are usually not available in the markets nearby. For Stella, the place is an ideal stop to see the latest items in home décor, as it enlivens the artistic streak in her and enthuses her to start up her own store of hand crafted home decorative. While purchasing some aromatherapy candles from a stall in the fair, the craftsman also handed us a set of attractively crafted ceramic mugs as a complimentary gift. We really appreciated the free gifts that came our way and thanked the stall owner for the same.
A few months after that, while having my coffee in the same mug, I read up all the information written on it and figured out that the artisan's store was located very close to my place. I instantly called up Stella and informed her of the same, and even suggested that we pay a visit to that place. A few months back, Stella and I contacted the store owner to provide different hand made items to us for our new ethnic home décor store.
And when we talk about this, we cannot forget that all this started from a mug! I had never thought that such a small promotional item could give such a big boost to a business or bring about a large scale business association. So, don't you think that there's no hype around using promo mugs, but they are actually effective brand promotion tools?
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