Take the Plunge: Dive into Marketing with Promotional Pens

< back to articles

Remember the first time you jumped off the high dive?  Do you remember how you felt when you were climbing up stairs and walking out to the edge of the board?  Do you remember how excited you were when you got up the nerve to actually jump feet first into the water?  Well, you can experience that same surge of excitement when you jump into using promotional pens to market your business, products and/or services.

You may be wondering if promotional pens are the right choice for giveaway items.  Have no fear, pens are so versatile that they can be used to attract new customers or clients, to motivate and encourage “old” customers or clients to continue to do business with you and they are a great way to say thank you to those loyal customers who have been with you over the years.

Giving away promotional pens is one of the most popular and flexible strategies any business owner can use to increase name recognition or brand recognition.  As a business owner, it is important that your business name become a household word.  In order to ensure that happening, it is necessary to build strategies that promote people having your name and logo pop into their consciousness on a regular basis.

Taking the plunge and using pens as your promotional marketing tool requires a little preparation and thought.  Some of the things that you need to think about are - who will receive your pens, what are the likes and dislikes of the people who will receive them and how are you going to ensure that the pens you distribute to your different target markets are the quality that you want for marketing your name and logo.

Determining who will receive your printed pens is critical because it is important to sort your target market into categories in order to buy appropriate quality for each category you establish.  An example of categories might be: 1) loyal customers, 2) new customers, and 3) customers who spend thousands of dollars.  This is only one system for stratifying your claimants in some target marketing groups.  The important thing is that you use this information to match or align a different quality level to each category.

This categorization or stratification sets the stage for aligning your budget to each category.  You may decide it is important to pay more money for a higher quality promotional pen for those clients who have spent thousands of dollars with your business.  You may also decide your business needs to build its customer base so, you decide to put enough money to buy higher-quality promotional pens for new customers.

Now that you have your target marketing categories developed, it is a good idea to think about the individual needs, wants and styles of people.  It is a fact that people have their favorite pens.  Some people will only use a pen that has a certain weight to it, a certain girth and a certain type of width to it.  Knowing this should mean that while you are selecting pens of different levels of quality, you also make selections that will give your customers a choice.  When someone is provided a choice of promotional item they receive, it says to them that you understand individuality and you will care about individuals as you do business with them.

We at Ideasbynet are here to help you with your promotional gifts requirements. Call us: 0870 787 5527 - Our Promotional Staff are highly experience and will provide you with the dedicated professional service you would expect from a major corporation.

Browse our massive online catalogue of promotional items and promotional products for a diverse selection of gifts all at great low prices.