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When selecting business gifts, it’s important to choose a good variety of gifts so that you’ve got items on hand for a range of different occasions. Executive gifts, employee gifts, promotional gifts, and of course trade show gifts, are all subtly different from one another, and each will require that you make different attributes of the items a priority when selecting the items you want to use. When choosing business gifts for trade shows, you’ll need to focus on two main types of items—bait items, and client gifts.
Bait items are business gifts you use to entice people to visit your trade show booth. These items tend to be brightly colored, or may have moving parts or make loud noises. The idea behind using these types of gifts is that they’ll attract attention from passers-by, and thus increase traffic to your booth. With these types of items, you can grab the attention of people who might not otherwise have visited your booth, and you’ll benefit from additional chances to sell people on your products.
When you choose bait items for your trade show booth, be sure to select items that are appropriate for your business. The items you choose should reflect the focus of your business in some way. For example, if you sell stationery or office supplies, your bait items might include brightly colored pens or notepaper, or unusually shaped desk top items. Choosing an array of inexpensive items is the best approach, as you’ll typically be giving away a large number of these items, and you’ll want to keep your costs as low as possible.
A really great option for trade show gifts is an inexpensive paper or plastic bag. Few people consider giving out this type of item, but almost everyone who attends a trade show will appreciate this gift very much, as they’ll be unlikely to have enough space to tote around all the different items they receive at such events. These bags are so inexpensive they can be given away in addition to any other items you’re offering. More importantly, for just a few pence per item, a large number of people will be walking around the event carrying a bag that prominently displays your company name and logo, generating even more interest in your booth and the products you’re displaying.
The second type of item you’ll be giving out at a trade show are not gifts that are given to everyone who visits your booth. Instead, these items are reserved only for people who agree to an appointment with you at a later time after the trade show is over. These items will be a little more expensive than your bait items, as you’ll be giving fewer of these away, and you want to give an item that will make the recipient remember you and your company in the future. Again, these items work best when you tailor them to suit your business focus. For example, the stationery and office supplies booth might give away desk top clocks or calculators to people who make appointments.
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