A polo shirt for casual wear is the ultimate in comfort. The "Plus" of promotional polo shirts is that they are emblazoned with a specific logo for business or other group promotion. Often, the logos is the main attraction that gives the shirt a special style. Promotional logos may be affixed by screen printing or heat transfer or they may also be embroidered. Logos reflect brand colors and business trade names.
Polo Shirts as promotional gifts to customers are always a welcome item. For marking company anniversaries or other special events, polo shirts make the ideal "carry away". As a sales and marketing promotion, polo shirts are a good buy, considering the use they will receive and the free advertising with each wearing. These are also ideal for motivational campaigns among employees. Many companies use polo shirts for "Dress Down Fridays" as a way to increase visibility and business image. Employees appreciate the casual comfort from the usual "suit and tie" company dress code.