Research by leading pen suppliers Senator, has proved that when you distribute promotional pens 99% of the recipients will use them, 92% remember the pen's brand and the message printed on them with a further 87% stating that they preferred promotional pens to all other forms of promotional items. It's a fact that 98% of promotional pens are used on a daily basis with 68% of people surveyed suggesting that at least 10 other people come into contact with the pen during a week and that imprinted promo pens with a brand logo on them enhance the image of an organisation.
Taking everything into consideration including, the fact that when using cheap writing pens, the refills generally contain less ink therefore the writing length is shorter, and the barrel's imprint wears off quicker which means the pen is used for a shorter period of time, resulting in a negative perception of the brand, surely it makes sense to invest a few more pennies in quality products such as Senator pens and reap the higher rewards for your business.