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Business
Owners are always looking for new ways to increase sales. One
way to do this is by allocating a percentage of your advertising
budget to promotional
products.
Instead of spending 100% of your budget on advertising, allocate
25% to promotional products. Repeat business from existing customers
is the mainstay for most businesses!
If you are sending promotional material by direct mail then include
something cost effective like a pen, letter opener etc. Make sure
that your business logos, phone numbers are printed / engraved
on the gift.
If you are creating a radio campaign then include a free gift
for the first 100 customers who reply to your campaign. It could
be as simple as a mug. Every time the customer has coffee you
will be on his mind!
If you are running a newspaper campaign then include a voucher
that entitles the user to a free gift. Maybe a tee-shirt or a
baseball cap with your logo on it.
Arrive at your present client bearing a small carefully thought
out gift and ask him for a referral. You will be surprised at
the response! Diaries, calculators & calendars go down well and
you will be in the customers mind long after you are gone.
Once you have given a promotional gift to a client, then you will
earn respect. If the client then receives 2 quotes for the same
goods, and yours is slightly out, you will still get the business
because you have built loyalty!
Bear in mind that it is important to have your details on each
product you give and you will reap the benefits long after your
campaign has stopped! You don't necessarily need to add your full
company details. Even your basic logo will act as a reminder as
to who sent the gift!
Before you ask - No, we don't sell promotional products but I
am sure that there are local companies who do! To find companies
that market promotional products, just do a search on the internet
for "promotional products".
We at Ideasbynet are here to help you with
your promotional gift requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online Promotional
Gift Catalogue for a diverse
selection of products all at great low prices.
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