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Promotional products are one of the best ways to keep your customers coming back. That’s true of any business, but there are many promotional products that seem tailor made for the auto industry, and particularly for car dealerships. The fact is that car dealers survive on their advertising – and word of mouth is the best advertising that there is. Your very best advertising will come from satisfied customers – but it never hurts to help those satisfied customers remember your name when their friends are looking for a car of their own. Here are just a few ideas for promotional products that are especially suited for use by automobile dealers.
Key Rings
Key rings printed with your dealership name are a natural fit for advertising your auto dealership. Just hand over the keys to your customers’ newly purchased vehicle on a key ring printed or engraved with your company name. The least expensive only cost a few pennies each, and even the higher ranges with metal and engraving don’t cost much more. Keep in mind that the nicer the key ring, the more likely it is that your customers will continue to use it.
Car Stickers and Decals
You can easily put your name on every car you sell with a transparent vinyl car sticker or car decal. That way every car that rolls off your car lot will be a rolling advert for your business.
Test Drive Giveaways
Every car salesman knows that once you get someone behind the wheel of a new car, you’ve practically got them sold. Offering a free giveaway to every person who takes a car out for a test drive is a great way to get your potential customers to take a set of wheels out for a spin. A few ideas for incentive giveaways include emergency road kits (with your name printed on them, of course), emergency first aid kits that fit in the glove box, and glove box travel atlases.
Gimmick Giveaways
Holiday weekends are great times to host a big sale event, complete with frankfurters and drinks and party favors. Combine incentives for test driving a car with inexpensive takeaways like ice scrapers, sports bottles and travel mugs to get people to come out to your car lot. Once you have them there, you can turn your sales staff loose on them – and don’t forget to stock up on pens and key rings for the occasion.
Fleet Sales
If you do lease business and fleet sales with local firms, you’ll want to invest in higher end promotional products both as gifts to your sales contacts, and as little added extras in each car that you place. Little touches like an emergency roadside kit in the boot and a sun shield for the windscreen can help you stand apart and above your competition, and ensure that when it’s time to renew the contract, you’ll be first on their list.
Those are just a few ideas of ways that promotional products can help you promote your automobile dealership. For more ideas, take a look through the online catalogues of the leading UK promotional products suppliers.
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