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Matching the style of your promotional pen to the style of your business, organisation or product being offered is quite important. It is what makes the difference between a tacky piece of trash headed for the dustbin, and something that will see many weeks if not months of use in a potential clients pocket. There are a couple key points to remember when designing your new promotional pens.
Fortunately choosing a promotional pen style based on your type of business or product goes hand in hand with the future customers and clients you are trying to target with your marketing and advertising activities. Because of this only one of these metrics needs to be targeted when making styling decisions. For example you would want a fun looking pen to promote a nightclub, and luckily for you young people (your main patrons) appreciate a more funky looking fun pen.
Ensure that your pens look like they would fit with the interior of your office. If the majority of your company’s workspace looks like something from a Dilbert comic then you are going to want to go with something in neutral tones that matches the sedate look of your offices. If your business or organisation happens to be a trendy young at heart bar or state of the art vibrant nightclub then picking neutral colors would be doing a disservice to both your company and your future customer base. In this case you can afford to go absolutely nuts! Be as bold or as daring as you want to be, choose fluorescents, lights, fiber optics, anything you want! Just remember with power to choose must come restraint. A lime green pen with yellow text is not only an eyesore, but also impractical, how will your future clients be able to read any of the text?
Decisions are not always as clear cut as these two examples however, there are small business crossover cases like say a trendy flower shop. Common sense would dictate that a flower shop would want more sedate promotional pens, maybe in pastels or neutral tones, however the people patronizing this shop go there because of the modern edgy flower arrangements. In this case it is best to target your most likely customers rather than the nature of the business. If the majority of clients are hip older people then striking jewel tones might be appropriate, however if young professionals make up the majority of this shops clients then something a little more daring may be in order for your promotional printed pens. In the end common sense must prevail when ordering promotional pens, and no one knows better than you what your customers (either current or future) will best respond to.
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