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It was 4:30 in the afternoon and Maria was getting plenty worried. Still no news from her partner, Rita, about the promotional pens. They had been up practically all night trying to figure out a way to solve their current dilemma. The two entrepreneurs were known for trouble finding them, but this time Maria was a little more apprehensive than the usual scrapes made her. This time they were in up to their chins and time was running out.
You see, Maria and Rita had bid on a job that involved helping to stabilize a fledgling company and get it up and running smoothly. That in itself would not have been a problem for the veteran trouble shooters, but this time the behind the scenes owner of this business was trouble with a capital T. They weren’t aware of his involvement until too late and they were already committed to the job. Brandon Cartwright was the nasty man’s name and he was known for expecting 110% from the people that worked for him. I f his high expectations weren’t met, whoever bore the brunt of his anger never worked in this town again.
The plan that Maria and Rita had hatched to put this company solidly on its feet was intense marketing and promotion of its great services and abilities. In a mid-sized community like theirs it would be a perfect opportunity to use promotional pens to do the job for them. They knew that promotional pens were a great bargain for the price. Not only could these pens be inscripted with various sayings and slogans, they were easy to get into circulation and they knew that everyone would use them. It was the perfect solution for their situation! But Rita had not called Maria and she was overdue to hear something by two hours. Rita had said that she had a connection that would get them hundreds of promotional pens for a fraction of what they would spend on other marketing tactics. Why hadn’t Maria heard something?
Finally the phone rang! Maria answered it before the second ring and it was Rita with good news. She had made the promotional pens purchase and had ordered them with 10 different sayings on them that she felt sure would convince the public that they had a wonderful company to deal with. She had gotten them for a good price and they would be arriving in just three days! This was the best news of all since Brandon Cartwright had given them one week to come up with a plan and to get it underway. This was going to give them just the right amount of time and they knew that the idea of the promotional pens was a surefire strategy to help this company take off in a profitable direction in no time.
When Maria hung up the phone, she breathed an audible sigh of enormous relief. They had done it again. This time the stakes had been a lot higher, but with the promotional pens doing a great job of selling the company to the potential consumers, she knew that she and Rita would come out smelling like roses. And she loved roses.
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