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It stands to reason that if distributing one promotional mug is good, then distributing a set of promotional mugs is even better. This is the thought process anyway behind marketing decisions that call for promotional mug sets to be produced. Whether or not this is the absolute best use of advertising dollars can be debated, however there are certainly definite benefits to the strategy. The benefits associated with promotional mug sets are quite obvious, and like with other things that are very obvious these benefits can be overlooked if you do not pay due diligence to the thought process.
The main advantage of distributing promotional mug sets is in the amount of shelf area that you can potentially cover. Think about it, a coffee mug never sits alone on a shelf, or hung alone on a mug rack. Therefore if you have a small grouping of the same promotional mug your marketing message is that much more likely to be received.
Of course the easiest argument against this is the fact that people more than likely are not always going to group the mugs together when they put them away so there would be no perceived benefit; this is true, however it is overlooking another obvious fact. If there are many of the same promotional mugs dispersed throughout a selection of other mugs the chances out of your promotional mug being seen and selected are higher depending upon how many of the same mug is stored alongside others. This is simple statistics, the more promotional mugs you place in front of a person that higher the chances that they are going to choose one of your promotional mugs instead of someone else's mug.
Promotional mug sets can also be advantageous from a design perspective. For instance rather than distributing four of the same mugs you can instead make it a true set by adding subtle variations between the different mugs. These variations on your promotional mugs can be anything from slightly different fonts, to logo placements, or even something more eye-popping like changing the background color of the different mugs. For instance your promotional mugs could form a rainbow if lined up next to each other by making a promotional mug in different primary colors.
Designing your promotional mug sets in this fashion is actually far better than distributing four of the same promotional mug because then it is more likely that people will actually place the mugs next reach other creating an advertising block for you. Most likely people are not going to actively think about placing your promotional mugs next to each other, but rather doing it subconsciously because of people's natural tendency to organize and lineup objects.
One caution when creating a promotional mug set using different designs on a different mugs, you are not going to want to make the mugs so different that they do not look like they belong together. This will actually defeat the purpose of creating a promotional mug set because then people will not be encouraged to line them up together.
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