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You may have read that it is not sound business sense to purchase cheap, low quality promotional mugs. For the most part, this is good business sense, but there are situations where it is not problematic to use less expensive, thus lower quality promotional mugs. The rule of thumb in selecting promotional mugs is to match the quality of the mug to the situation and to the target market.
An example of aligning the quality of promotional mug to the situation is if your product or business services are related to children. In this situation it is not only appropriate, it is a safe and wise business decision to purchase less expensive, safer and more durable promotional mugs for this target population. An example is - purchasing promotional plastic mugs to give to children when they come into your shop with their parents. The plastic mugs can have your name, logo and a graphic or picture of a cartoon character that is popular in the age range that your business serves.
When you're mug walks out of your children's store it will be walking into other locations where children and families shop and play. When this happens the very essence of marketing is occurring. Your business name and logo are being advertised to other people who have children the same age and are interested in knowing where you received the mug or where you bought the cute hat your child is wearing at the swimming pool.
Another example of when buying cheap is appropriate relates to a popular past time for Americans – PARTYING. Many times businesses, groups or organizations have large picnics or parties where alcoholic beverages - a specialty beer - are served in large quantities. It would not make sense to buy expensive mugs for these parties. You can have your name and logo printed on these cheaper plastic mugs as well as other graphics or wording.
In the situation where alcoholic beverages or drinks are served in plastic mugs that have your name and logo on them, you stand a chance of having re-occurring marketing going on for as long as the mug remains usable. People have a hard time throwing away practical usable items and it is not uncommon to see people leaving a party carrying a handful of your promotional mugs.
This is good because every time they drink from the mug that has your name and logo on it they will be triggered to think about your products and services. When they use your promotional mug to serve beverages at their homes or at other party locations in the future, those marketing promotional mugs will be doing their work again.
When you read that plastic promotional printed mugs are not a good idea and that they will negatively affect your company’s reputation for quality, stop and think about this article. Yes, the quality of your promotional mugs is important. It is also important not to put high quality, breakable, and in practical promotional mugs into the types of situations this article addressed.
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