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If you or your marketing department are concerned about the marketing budget for a promotional mouse mat you are going to want to consider using plastic as the material of choice for the mouse mats construction. Creating promotional mouse mats out of plastic will allow you to save costs while still getting your marketing message out there.
Plastic is by far the cheapest option available for creating promotional mouse mats, however be warned it also performs like it is the cheapest option available. You are definitely not going to find a high performance promotional mouse mat made out of plastic, however sometimes performance can take a backseat to cost especially when your market is not geared towards a high performance solution.
When designing a promotional mouse madman out of plastic the sky is the limit in terms of both shape and graphic design. Plastic is a highly versatile material that can be easily formed cut and shaped into any novelty or standard sized promotional mouse mat you can think of. A plastic promotional mouse mat is also very easy to color using any number of printing or transfer techniques.
In fact as far as materials go plastic is probably the most versatile for creating interesting and visually appealing novelty promotional mouse mats. Unlike other materials such as rubber, glass, or metal, plastic can be printed onto directly, or have the graphics applied via a heat transfer process. It is then possible to coat the plastic promotional mouse mat with a clear plastic in order to protect any graphics and give it a more durable exterior.
The only caveat with designing a plastic promotional mouse mat is making sure that the surface is not too reflective or smooth. If the surface is to reflective or smooth people are going to have trouble using both types of optical or trackball style mice.
Reflective surfaces make it near impossible for them to optical mouse's camera to effectively track movement, and a smooth surface makes it very difficult for a trackball to gain enough friction in order to move the tracking mechanism with any degree of accuracy. Therefore you're going to want the protective surface of your promotional mouse mats to be textured in such a way that trackballs will able to get a decent grip, and optical mice will be able to track movement. A simple rough granular texture is more than adequate for filling both of these needs on your promotional mouse mat.
It is important to understand that plastic promotional mouse maps are pretty much the bottom of the barrel in the world of mouse mats, so you should not expect acceptance of your promotional mouse mat by anyone but the most basic of computer users. Very basic computer users will not have the experience or the need to have a mouse mat that performs better than your plastic promotional mouse mat, so these people will be your target audience. That is not to say give them a subpar promotional mouse mats, but rather they will not be dissuaded by the limitations of a plastic promotional mouse mat.
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