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How much your company should spend on promotional gifts depends entirely on whom you intend to market to. Sometimes the value of the gift is important, and sometimes it is simply the fact that people are receiving something for free from your company that can inspire them to seek out your products. Here are some helpful guidelines as to how much of your marketing budget you should be devoting to promotional products to distribute to staff, executive clients and a broad base of potential customers.
Distribution to the Public
If you are looking into promotional gifts as a way of getting your brand out there and known amongst the general public, the idea is to spend as little as possible. At the same time, you need as wide a coverage net as possible. This is of course only if your product is something that average person in the street is likely to be interested in. If you are selling hedge funds then you probably want to go for high priced executive goods (see below).
If you are handing out promotional gifts at public gatherings or at traffic lights, the idea is to equip your distributors with as many products as they can hand out in a day. This is where you should start, and then work out the product and how much you can spend from here. If you are handing out items at traffic intersections one distributor at one intersection can easily hand out 1,000 items in one day. If you target ten intersections, that’s 10,000 items. If you go for items like soft drink cans, peak caps, candy or discount coupons. If you go for these types of items you can easily get away with spending a little over $5,000 to get your brand in front of at least 10,000 people!
Promotional Gifts for Staff
If you want to show your staff how important they are to you, this is exactly the message that your promotional gifts for your staff are supposed to send. Since you are dealing with a far smaller number of people, you can get away with spending less. However, you have to realize that this activity is less of a marketing move and more of an investment in your company’s value. Spend between $20 - $100 at least on each gift and you are sure to see productivity and morale improve.
Gifts for Executives
If it’s time to start impressing the higher-up in one of your client’s companies, no spend is too extravagant. If you bought each important corporate client their own private jet, you still couldn’t spend enough. Strong business connections with your corporate clients is vital to your company, and you need to treat promotional gifts for executives as a necessary business expense. Think golf bags, lap tops, electronic accessories and vouchers for a weekend away. When you are out to impress the people who provide most of your business, no expense should be spared.
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- Our Promotional Staff are highly experience and will provide
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Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
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