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When using promotional gifts as part of your marketing strategy it is important to target the items at the market you want to attract. If you are targeting women in particular the impact of your items will be enhanced if you choose gender-specific gifts. However, great care must be taken not to imply gender stereotyping, especially in the work place. Picking the right items to distribute to women can greatly enhance your sales as well as boost the image of your company in the eyes of your female market.
Finding promotional gifts that are gender specific without showing gender bias is tricky. Cooking utensils and household appliances are out – no modern woman likes to feel like she can be targeted through her domestic chores. If you are going for a mass market pick gifts that every woman might want, such as incense sticks in holders or wooden box sets full of different flavors of incense. These little gifts can only cost you a few dollars each to have made and distributed, and they are always appreciated.
Vanity kits and beauty hampers always make great promotional gifts to give out to women. It is important to choose high value items, as cheap products in a cheap packaging send out the message that your company does not value its female customers very highly. When in doubt an attractive, high quality case for beauty products goes a lot further for the money you will have to spend than high quality products. Pick a variety of products such as bath lotion, bath salts, moisturizers and scented soaps. Avoid perfumes unless you are prepared to spend a good deal of money on your gifts, because nobody likes cheap perfume.
If you are going for a slightly higher profile client than the average woman-in-the-street, it is a good idea to take the beauty or vanity case idea to the next level. You can easily find stylish handcrafted wooden vanity cases that can hold all manner of cosmetics and jewelry for under $200 each. These make excellent promotional gifts to give to corporate clients or as appreciation awards for your staff. When in doubt always go for the more expensive item – your marketing budget can never be too big!
When distributing promotional gifts for women it is always a good idea to time the distribution to go along with a day that makes women feel connected with their femininity. Women’s Rights day is an excellent time to give out gifts that make women feel special, and making women feel special is an excellent way of getting their business! On days like these women are fare more receptive to suggestions about their femininity and will take well to gifts that make them feel appreciated as a woman.
It is well documented that women respond better to promotional gifts than men do, so it always pays to research your project well before you decide on which items to choose. Always try to find an item or product that is somehow related to your company. If this is not possible, try to find the most generic promotional gifts for women you can find, but remember never to break the gender-stereotype rule!
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Browse our massive online catalogue of promotional items and promotional products for a diverse
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