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The natural look is out and glitz and glamour are back in style. According to the Mintel research group, UK cosmetic sales topped £1bn in 2006, and a large portion of that was sold direct to consumer. If you’re one of those getting rich off helping others feel and look their best, you know that it’s a competitive market. Promotional gifts aimed at the personal care and beauty market can help you increase sales and drive your bottom line to the top of the charts.
While many cosmetics distributors run their own promotions and supply promotional materials for those campaigns, there are also ways that you can use your own promotional materials to increase overall sales and make your name well-known to your market. That name recognition is especially important in a crowded market where many others are selling the same gifts at the same prices as yours. Promotional gifts can help you build that name recognition if you put them to good use.
Consider your market carefully before choosing promotional gifts
Gear the gifts that you choose to the market you hope to capture. If you’re aiming at the upscale sector, for instance, accent luxury by choosing gifts made with quality materials. If you want to hand out manicure sets with your name and contact info on them, choose a set with a brushed aluminum case rather than a plastic one. If your market is the youth market, opt for a cosmetic bag in translucent gel colors that are kicky and young.
Consider ROI when deciding on costs
When ordering promotional gifts for this type of business, keep in mind that you’re aiming for more than a single sale. You’re hoping to establish a relationship that could last for years. Is it worth an extra £1 or so to make an impression that could net you years worth of business?
Skip the business cards in favor of something more memorable
If your business is as a beauty consultant, you probably hand out business cards to prospective customers. Business cards are great, but there are more memorable ways to make an impression on potential clients. Credit card sized mint cards give your customers something sweet – and your business contact info. Refrigerator magnets say where they’ll always find you, and wallet sized sticky notes with your name and information printed on them will find dozens of uses.
Speaking of sticky notes…
If you hand out catalogues and take orders from them, you can make especially good use of those sticky notes with your name and number on them. Spend an hour or so going through the catalogues before you drop them with your usual customers and tack a sticky note to the pages with special sales that will appeal to particular customers. Is a favorite lipstick shade on sale? Is this a good time for your favorite customers to stock up on low-priced facial crème? Tab the page with a sticky note and jot a quick personal message like “thought of you when I saw this price!” You’ll be surprised how your sales pick up.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
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