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You might be surprised how many companies – even large corporate entities – neglect the importance of promotional gift suppliers when they set out their marketing directives for the year. Promotional gifts might seem expensive to those who are not very experienced in marketing. They cost several dollars each, and hundreds if not thousands of units are required in order for any significant market to be reached. However, the response rates for promotional gift items simply cannot be beaten.
The average rate of response for a direct mail marketing letter, no matter how well designed, is about one response per 1,000 letter sent out.
If you look at the rate of response that you get out of promotional gifts, you’re looking at ratios of about one response to every 50 items in some cases! That means that if you paid $5,000 to send out 10,000 direct mail marketing letters you might get 10 responses. On the other hand if you paid promotional gift suppliers this same sum of money it might buy you 2,000 promotional gift items you will probably see up to 40 or 50 responses from these items.
This is the kind of return on your marketing budget that you should be targeting all the time.
Why waste tens of thousands of dollars on radio, newspaper and direct mail advertising when you could spend a fraction of this and receive better responses than any of these other methods? Marketing studies have shown that one of the most cost effective marketing strategies is handing out promotional gifts. Suppliers of these gifts can usually produce a wide range of products that can be tailored to suit your target market.
For example, if you are a business or financial services company and you really want to put your brand name out there, consider making a series of desk calendars to distribute to office buildings. Desk calendars are relatively cheap to make, but they must be high quality and visually stimulating, because many offices receive several of these each year. Most promotional gift suppliers can offer you a discount deal on bulk orders, but remember that your promotional desk calendar must be the highest quality out of all those that office workers receive, or it will simply be thrown out in March.
When deciding on who will be your promotional gift suppliers, remember that the field of promotional gifts is very crowded. There is a lot of competition for who can distribute the most useful and eye catching version of each promotional product. If you decide to have beach umbrellas made, it is well worth your while to spend the extra dollars making sure that your beach umbrellas are the sturdiest and best looking on the beach. If people have more than one promotional umbrella they will always take the one they like best, and at the end of the day this is the one that carries the brand they will use. Spend your marketing budget wisely, and make sure your promotional gift items leave a lasting impression.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
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