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Promotional cooler bags are the ideal low-cost solution to promoting your brand. If you think your advertising budget won’t stretch to giving away high quality items for free, think again! Cooler bags are incredibly inexpensive as they are made of light weight synthetic materials, and most of the components are modular. This means that even small companies can afford to make up a large order of promotional cooler bags that will put their brand front and center!
Promotional cooler bags cost as little as $0.50 - $1 each to produce, and you can usually order in batches as small as 500. So imagine that you take two batches of $1 cooler bags, costing you $1,000. You pay two college students $25 each to hand out the cooler bags on the beach or at a football game, bringing your total cost to $1,050. For this price you could have taken out large advertisements in a newspaper for a few weeks, a 10-second radio commercial, or sent a few hundred direct mail letters (which have a response rate of 1%).
For your $1,050 invested, 500 families now have a mini promotional cooler bag that can hold six full size cans and an ice pack – a valuable, nifty little item. If you spent a dollar on each of your promotional cooler bags they are most likely fairly high quality, and will serve that family well as a drinks carrier and beverage cooler for at least a year. This is a year in which the average family will go out to a public place 5-15 times, and during all of those times your cooler bag will be shown to dozens more people.
So you don’t just get your promotional printed cooler bags into the homes of the people you gave them to, you expose thousands of people to your brand, by only spending a little over a thousand dollars! This is why using cooler bags as promotional tools is one of the most cost-effective marketing tools. $1,050 could buy you a lot of fliers, but the chances of each flier yielding a response is so small that the small number of fliers you handed out would hardly yield any responses.
With promotional items the base response rate is over 2%, meaning that you could expect at least 20 responses from your investment. However, this does not include the number of people who see your logo and respond, and it does not include the repeat business of the families who has your promotional cooler bags. Obviously, marketing the right products on promo cooler bags will have a huge impact on response rates. For example, any kind of family activity, family insurance, travel agencies or anything else that all members of the family might use would make excellent products to advertise on promotional cooler bags.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
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