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If you’re a parent, then you should know how hard it is to keep kids from whining when you’re at an event mainly targeted for adults. Most events that you’ll attend to promote your business, such as trade shows and conferences, are not fun for kids. However, by making your booth or table seem appealing to the younger generation, you can really boost your sales, since parents will be more likely to stop. Promotional coasters can be a great give-away if you’re looking for a fun, kid-friendly promotional product. Here’s how to make the most of this characteristic:
Choose promotional coasters that are brightly colored. While adults find colors like mauve and navy blue more attractive, in general, kids like primary colors or other bright hues. Choosing promotional coasters in kid-friendly colors will instantly attract their eyes. This is your goal—you want children to see your stand coming and drag their parents over. Most adults will oblige. After all, there’s not much at such an event that will interest their children, so anything is appreciated!
Choose promotional coasters that are fun. How can a coaster be fun? Well, you have a few options. First, you can go for the puzzle promotional coasters. These coasters feature your logo or another design, but can be broken apart by the customer and his/her children to create a fun puzzle. There are all sorts of shapes for puzzle coasters available. You can also consider the liquid coasters. These are clear and filled with oil and gel, which repel one another and give the coaster a lave lamp kind of look. Kids love playing with them!
Have a neat display. Kids are attracted to lights, glitter, and fun colors. If nothing else, use a bright tablecloth. Of course, you still want to be professional, but it is important to show your fun side as well! At the very least, take a moment to consider how others see your table. Does it blend in too much with the crowd? Kids are the first people to notice when things stick out.
Don’t ignore the kids who visit your stand. Of course, you’ll want to make your main sales pitch to the parent, but saying hello to the children is also very important. When someone is talking to a child, at least they are not bored! If they are bored, they’ll be encouraging their parents away from your stand to go get food, visit a more interesting-looking stand, go to the bathroom, etc. Keep the kids stimulated!
Consider a fun activity at your stand. One of the best ways to attract the attention of kids and adults alike is by using a spinning wheel to give out prizes. Of course, all of your prizes can be promotional coasters and promotional coaster sets (with maybe one grand prize that’s a but larger), but it’s the interaction that people, especially kids, like. The faster you can grab someone’s attention, the faster you can give them a memorable pitch about your business.
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