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Your promotional efforts don't have to be all serious – in fact, if you have a business that focuses on creativity or the creative market, it would be better to let your hair down on your promotional keyrings. It can be scary doing something different from the tried and true, but let's face it – the tried and true is old and needs a change.
For your promotional keyrings, you have a lot of options. Novelty promotional keyrings can be made in a variety of shapes and color, so no matter what type of business you are in you can find the perfect reflection of your brand. The first thing you will want to do is decide whether you want the keyring to be practical as well as eye catching.
At the most basic of levels, a promotional keyring can be as simple as a hoop of metal adorned with a logo tag. We aren't going after simple here, however, we want something flashy and eye catching. If you want to show off bright logo colors, you will want to go after either clear or color plastic keyrings. With clear plastic keyrings, you can put in an insert with lots of useful information – you could even use your business cards in these if you get the right size. Color keyrings will let the entire ring reflect your logo colors, but make sure you put in more information on the keyring itself. After all, what good is branding without the follow up contact punch?
Metal keyrings are great for durability and punch – they're less likely to get lost because of the weight, and while you can't do much as far as colors, the engraving does have a hell of an impact. Novelty options with metal keyrings range from the typical bottle opener (which is mighty useful) to mini steering wheels which always struck me as interesting, and flash lights that are handy to have on hand.
Bottle openers and flashlights aren't the only novelty item you can have on your promotional keyrings. In fact, pretty much anything that can be shrunk down and still practical is used on promotional keyrings. Whistles, tools, compasses, first aid kits, pens, usb flash drives, tape measures, watches, money pouches, levels, stress balls, thermometer, laser pointers, and even tool kits have been used on promotional keyrings. As you can see, there are almost endless possibilities for branding opportunities, no matter what industry you are in.
Even if you want to make a quirky impression, make sure to think it completely through. You will want it to reflect on your business and really get across your mission, while still retaining a light hearted and playful air. There's really no reason not to focus your promotional keyrings as much as possible, since technology allows you nearly unlimited flexibility in your choices. Any colors, any shapes, anything that you would need to get your message across is there, at your fingertips. It's amazing just how effective something as small as a promo keychain can be, isn't it?
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