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Libraries, books, reading and writing all go together, but in today’s modern library these aspects are just a small part of what the library offers. Promotional pens can be a strong and effective component of your library advocacy and marketing campaigns to convey your library message. Libraries are changing but not everyone knows that or has caught the new library wave.
The libraries of today are vibrant community oriented hubs. Often however, libraries preach to the converted – the clients who use the library regularly to borrow, read the newspapers, use the internet or just to relax. Libraries are often less successful with getting their message across to the non visitors who may still associate libraries with the old style approach. Promotional pens can help your marketing and awareness raising campaign both with current library patrons, and outside the library, in the broader community.
Once you have decided what you want printed on the pens, you can decide how best to use them. Printed slogans could be book and reading related. You may have a business tagline for your library or across your library district. You may prefer to have the name of the library or a logo printed on your pen.
Library clients often need to take notes but don’t have a pen with them. Perhaps the pen provided by the library has gone missing. Keep some promotional pens behind the counter. Depending on your policy you could choose to let the client keep the pen or ask them to return it when they’ve finished with it. Even if they don’t return it, or if they leave it on the table and someone else picks it up, your pen is still doing its work promotion wise. Like the library books and other resources, your promotional pens need to be used and be in circulation to achieve your goals.
You could give them away in conjunction with special promotions and events. Some opportunities include guest speaker visits, author signings and special exhibitions. Parents at special storytelling sessions, toy library days or at Book Week celebrations would appreciate receiving one of your promotional pens.
Community groups, schools, professional associations and networks often ask for donations for conference bags for events, workshops or seminars. These people represent your local community - your target client group. Promotional pens are an inexpensive giveaway and a good way to raise awareness and reinforce your message outside the actual library space itself.
Actually, don’t think of it as a giveaway. Think of it as marketing, and inexpensive marketing at that. You are partnering with other community groups to help you spread the word. This is a mutually beneficial arrangement. Participants will use your pen not only at the conference, but long past that as well.
Distribute your pens freely to others who are great advocates for libraries. These include friends of the library groups, school librarians and book club members. There are also special interest groups who use your library to meet or for research, such as family history researchers and writing groups. Be sure to deliver a message with your promotional pen, either informally in person, on a bookmark, through signage or in conjunction with a broader library campaign. Promotional pens can be an effective way of marketing your library.
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