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Business gifts can help increase your bottom line in many ways. When you start planning your marketing strategy, consider different ways of incorporating business gifts into the plan. According to the Promotional Products Association International, the international association for the promotional products industry, promotional products can increase responses to your direct mail campaigns, help you track the effectiveness of your marketing campaigns and help make your brand image concrete in the eyes of your customers. Here are just a few of the ways that business gifts help your company achieve your marketing goals.
Business gifts increase the effectiveness of direct mail marketing.
Nearly everyone sees direct mail marketing as junk mail. Most of it gets tossed in the dustbin unopened. In fact, one UK survey noted that direct mail is actually more likely to be opened if it is addressed to a person who is recently deceased than it is to be opened by the person to whom it is addressed. Enclosing a free gift in your direct mail campaigns can greatly increase the chances that your direct mail advert will be opened and read by the person to whom it is addressed. Choosing the right free gift for your direct mail marketing campaign can increase responses to it by up to 70%. PPAI offers other suggestions for increasing the effectiveness of your direct mail campaigns at their web site.
Business gifts increase the visibility of
your brand name where it counts.
Brand visibility is a major part of marketing your products. If you have any doubts about this, consider the amount of money paid by major corporations to have their products seen in television shows, music videos and films. Business gifts can make your brand name more visible where it counts the most – in the line of sight of your best customers. Promotional products like coffee mugs, key rings and mouse mats give you an opportunity to put the name of your company right on the desktop or in the pockets of those people who buy from you – or whom you would like to buy from you. Every time they fill their coffee cup or look down at their desk, they’re seeing your name.
Business gifts extend the life of your advertising campaign.
One of the best things about investing in promotional products as part of a marketing campaign is that they last – for a very long time. Think about it for a minute. How long to you generally keep a coffee mug? How about a key ring? A USB drive? Compare that to the life length of a newspaper advertisement which may be seen for two to three seconds before it’s used to line the bottom of the bird cage or tossed in the dustbin. The promotional products that you send out to prospects will be seen many times a day every single day for months, and sometimes years. In fact, in a PPAI survey, 55% of those who reported receiving a free gift from a company also reported that they had been using it for one to two years. That’s one heck of a bargain.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
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