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Keyrings are small and usually inexpensive promotional items — with literally dozens of options available for less than ₤1.00 they’re affordable enough to be used in a variety of ways. Keyrings are available in such a vast array of styles, there’s something for every occasion—it can be a lot of fun dreaming up new ways to distribute these items! Here are some ideas for using printed keyrings in a variety of different ways, just to get you started. Adapt them for your business and choose keyrings to match the situation, and you’ve got a winning promotion idea.
Trade shows and exhibitions
Brightly-colored plastic keyrings or those with extra functions make excellent promotional items for use at trade shows. Get everyone visiting your booth with eye-catching keyrings like the Jumbo Ad Loop, or unusual and fun items such as the Liquid Aqua, which features colored liquids contains within a flexible plastic coating. Trade shows are all about enticing people to visit your booth—any attention-grabbing items are sure to win you more visits from passers-by.
Conferences
Make promotional keyrings part of your conference package — include one with a conference folder or tuck them inside conference bags or conference folders along with other gifts. There are keyrings in a wide variety of shapes, so you can pick one that reflects the products or services you sell, such as a computer or computer mouse for a web-related or other technology-oriented company. If you can’t find the perfect shape, it’s easy to have a 2D keyring created to your specifications.
Gifts for clients
Clients and business associates will appreciate a handsome leather keyring or an elegant metal one. Make these promotional gifts really special by giving a keyring in an attractive gift box, or by giving a multi-functional keyring such as one with a small torch attached. These make very attractive gifts, and the added utility of the items guarantee they’ll be valued by the recipients. If you distribute promotional mugs to clients, give the gift added value by popping one of your promotional keyrings inside to surprise the recipient.
Employee gifts
Attractive metal or leather keyrings can make great gifts for valued employees, as well as for clients. In addition, keyrings such as the Rollerclip are ideal for staff use—these can be clipped securely to a belt, and allow the owner to use their keys without removing them from the ring or detaching the keyring from the belt. That means your security staff can keep their keys stored safely at all times, and makes your business more secure.
Collectibles
One great way to distribute promotional items or corporate gifts is as a range of collectibles — choose half a dozen keyrings and other promotional products, and make them rewards for purchases over a certain amount, or for a certain number of purchases. Your customers can collect the whole set over time, and you’ll benefit from increased advertising exposure and maybe increased sales too. These types of marketing promotions work very well, as evidenced by the fact that they are a favorite with fast food outlets and other large chain stores.
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