|
In the promotional gifts industry, we often talk about “high perceived value”, especially when we’re talking about business gifts. We throw the words around as if their meaning is a given, but defining the term precisely is a bit more difficult. Exactly what is it that gives particular business gifts a higher perceived value than others?
First, a quick explanation of the term: it’s been said that perception is everything. When you give business gifts to associates or employees, that gift will become part of their experience with and perception of your company. A big part of that perception will be how much value they BELIEVE your gift has. They’re thinking, “How much did this company spend on me?” The actual amount that you spent for the business gifts you give has very little to do with this impression. Few of them have a business gifts catalog at their fingertips to research it. Instead, their impression of how much your gift is worth will be made up from their own experience of the world and real world prices. The factors that influence the perceived value of business gifts include:
1. The value of similar items
This is especially true of techie toys and small electronics. The rise of the digital age and the well-known expense of small electronics like MP3 players, USB drives and digital cameras gives digital business gifts a very definite plus in the perceived value column. The truth is that many of these items are relatively inexpensive to manufacture and can be bought at surprisingly low prices. They’ll still carry the perceived value of their higher priced counterparts though, and make excellent high impact business gifts.
2. name brand items
There are some brands that have made an unimpeachable name for themselves as makers of high quality products in specific lines. Among those names are Slazenger for sports equipment, Victorinox for pocket knives and Mag-Lite for torches. Their quality is well-known, as is their value and their prices. When you choose to use well-known brand name items as business gifts, you’re allying your company name with theirs and increasing the perceived value of your gift.
3. Quality manufacture
Even the most humble business gifts take on a high perceived value when they are well-made. Take t-shirts, one of the most popular apparel business gifts. It’s very easy to tell a quality t-shirt from a cheap one – it’s in the weight of the material, the finish on the seams and the “feel”. When you choose “common” business gifts, make sure that you go with the highest quality that you can afford. A well-made item will always make your company look good.
4. materials
The materials that go into your business gifts also have a big effect on their perceived value. Test your own perceptions. Which is more valuable – a leather portfolio or a vinyl one? A plastic printed pen or a metal one? When you have a choice, choose a range of business gifts made from better quality materials for maximum impact.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
|
