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Product
Decorating Terms
Branding
The application of a specific customer logo or design to
a promotional product.
Blind Embossing
This is where a logo or design is stamped into the surface
of a product such as a conference folder and not colourfilled.
Camera-ready
Artwork that is black and white and has very clean, crisp
lines that make it easy to scan and suitable for photographic
reproduction. Generally supplied as vector based graphics
in eps format.
Die Charge
The industry standard term for the cost or charge of producing
a die stamp tool from approved artwork.
Die Cutting
This is the process in manufacturing where a sharp steel
blades are used to cut special shapes from printed sheets.
Die Stamp
Steel plate engraved with desired artwork used to stamp
(apply) gold or silver foil leaf to a product.
Die Sublimation
This is a heat transfer process of imprinting using heat-activated
dyes that "sublimate" into the product; becoming part of
the product, not an imprint sitting on top of the product.
Download
To electronically copy a file to your computer from another
computer.
Imprint Area
The area on a product, with specific dimensions, in which
the imprint of the desired logo or design is placed.
Embossing
Stamping an image on a material, e.g., paper, pu and leather,
so the image of the design is raised above the surface of
the material.
Embroidery
Stitching a design into fabric through the use of high-speed,
computer-controlled sewing machines. Artwork must first
be "digitised," which is the specialised process of converting
two-dimensional artwork into stitches or thread. A particular
format of art such as a jpeg, tif, eps, or bmp, cannot be
converted into an embroidery tape. The digitizer must actually
recreate the artwork using stitches. Then it programs the
sewing machine to sew a specific design, in a specific color,
with a specific type of stitch. This is the process known
as digitising.
Engraving
Cutting an image into metal, wood or glass by one of three
methods; computerised engraving, hand tracing, or hand engraving.
Etching
Using a process in which an image is first covered with
a protective coating that resists acid, then exposed, leaving
bare metal and protected metal. The acid attacks only the
exposed metal, leaving the image permanently etched onto
the surface.
Pad Printing
A recessed surface is covered with ink. The plate is wiped
clean, leaving ink in the recessed areas. A silicone pad
is then pressed against the plate, pulling the ink out of
the recesses, and pressing it directly onto the product.
Personalisation
Imprinting an item with a person's name using one of
several methods such as mechanical engraving, laser engraving,
hot stamping, debossing, sublimation, or screen printing,
to name a few.
Screen Printing
The process by which an image is transferred to the printed
surface by ink, which is pressed through a stenciled screen
and treated with a light-sensitive emulsion. Film positives
are put in contact with the screens and exposed to light,
hardening the emulsion not covered by film and leaving a
soft area on the screen for the squeegee to press ink through.
(Also called silk screening)
4-color Process
A system where a color image is separated into 4 different
color values by the use of filters and screens (usually
done digitally). The result is a color separation of 4 images,
that when transferred to printing plates and printed on
a printing press with the colored inks cyan (blue), magenta
(red), yellow and black, reproduces the original color image.
These four colors can be combined to create millions of
colors.
Industry Terms
EPS File
EPS stands for "Encapsulated Postscript", which is a
sophisticated file format for capturing precise image and
text information. Because of the mathematical basis for
building the format, EPS files are the most reliable method
for communicating and preparing finished artwork.
Font
Ther term used to describe a complete typeset from a
particular typeface style. Examples of these include Helvetica,
Times New Roman, Arial, Verdana etc.
Illustrator by Adobe
Adobe® Illustrator® is the industry standard illustration
software package that creates graphically rich artwork for
print or the Web. It provides powerful and flexible tools
for creating PostScript® files.
Pantone Matching System (PMS)
An industry standard color scale used to precisely match
colors for printing. Each color has a specific unique coded
number indicating instructions for mixing inks to achieve
the desired colour.
Paper Proof
Impression of type or artwork on paper so the correctness
and quality of the material to be printed can be checked.
The least expensive is a regular black and white faxed or
emailed pdf or paper proof.
Pre-Production Proof
An actual physical sample of the product itself produced
with the desired logo or design and sent for approval before
an order goes into full production.
Production / Lead Time
The amount of time required to produce and delivery an order,
once an order has been received and approved. Stock products
with a single color imprint usually can be delivered within
7-10 working days. Custom products and those with multi-color
imprints may require longer production time. On specific
products there is an option of a 3 or 5 day guaranteed production
schedule with a single colour print only, at Ideasbynet
this service is called 'LifeSaver'.
Overruns / Underruns
The number of products that were printed in excess of the
quantity specified / the production run of fewer products
than the amount specified. The industry standard on most
products is +/-5%, with the exception being on paper and
plastic bags. They can range from +/-10% to +/-25%. Suppliers
charge on the actual quantity delivered.
Set-up Charge
This is the industry standard fee charged for the creation
of screens, foil blocks, embroiderey tapes, die stamps or
laser tools which applies to most products.
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