Ease of Using Promotional Pens

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Promotional pens can be a great way to get your business name out to the public.  Unfortunately, many business owners don’t make use of these wonderful marketing and advertising tools because they don’t realize exactly how easy they can be to distribute and the difference that they can make.  Here are some of the easy ways that you and your business can make use of promotional pens, as well as ways to help make sure that you get your money’s work in advertisement.

Take It, It’s Free
One sure-fire way to get your promotional pens out to the public is to give them away.  This can be done by making up small bags containing pens and promotional flyers, by including them in mailings, or even by just having several pens available for customers or clients to use and then encouraging them to keep it.  Most people use pens often throughout the course of the day, and will have no qualms with adding a free pen to their supply.

“Found” Pens
Another great method for getting your pens out to the public is to occasionally just leave them in public areas.  A good number of people will keep a pen that they just find which has been left on a table, windowsill, or other common surface… and will most likely take notice of the design printed on the pen when doing so.  Every time that they pull your pen out of a drawer, pocket, purse, or briefcase, they’ll have a reminder of your business.

Active Giveaways
If your business is having a promotional event or are sponsoring some other public event, then you can include promotional pens in your planning as a “giveaway” item.  This way you’ll know that your pens are getting out to the people, since you’ll be actively handing them out to people who are attending the event.  As an added bonus, if people have a good time at the event then their memory of the fun that they had will likely come to mind when they see or use the pen; this will cause them to link happy thoughts with their mental image of your business, and make them more likely to choose your business in the future.

Promotional Pens and Advertising
While the central idea behind promotional printed pens is to give as many away as possible, you should also keep in mind that they are simply a form of advertising and should be held in the same regard.  Keep track of how many pens you have and how many are being used at a time.  Pay attention to where customers say that they received one of your pens if they mention having one, and see if certain areas or distribution types seem to draw in more customers than others.  This can help you to shift your focus and make sure that you’re getting as much out of your promotional pen distributions as you can.

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