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Choosing promotional conference folders is an important decision when you’re making a presentation at an industry conference, trade show or seminar. The conference organizers have the advantage of making an impression on multiple fronts. They have the venue, décor, conference bags, invitations – in short, nearly everything at the conference. As presenters, your opportunities to make an impression are far more limited – you’re confined to your presentation materials and the presentation itself. Promotional conference folders that fit your company’s image and the material that you are presenting will go a long way toward establishing your professional image.
One way to be sure that you have the right promotional conference folders for your message and image is to assemble all of your conference materials in advance and decide exactly what is going into the presentation folder for the conference. Once you know what is going into your conference folder, you can choose a folder that has a place for everything. What will be going into your promotional conference folder?
Your Promotional Literature
In most cases, you’ll be using your promotional conference folders to distribute your promotional literature and information. That means that you’ll definitely want a presentation folder with document pockets. There are many different styles of document pockets. The most common are slash pockets on the inner left hand cover and folded pockets on either the left or right inner cover.
There are also pockets that are designed specifically to hold brochures and leaflets. If your promotional literature includes tri-fold leaflets or half-sheet brochures, you can choose promotional conference folders with pockets that are perfectly sized to display all of your literature to its best advantage.
CD or DVD Presentations
Presentations on CD, software for presentations and other promotional CDs and DVDs are often a part of a multimedia presentation at conferences. If your presentation includes a multimedia piece on CD or DVD, you’ll find many styles of promotional conference folders that have CD pockets designed specifically for that purpose. There are even folders with multiple CD pockets for presentations that have more than one part on CD.
Business Card
A perfect presentation does you no good whatsoever if you neglect to include your contact information. Nearly any promotional conference folder will have a business card slot or holder on the inner pocket. The less expensive folders may just have slits to insert your business card. Higher quality conference folders may have a frame complete with transparent overlay to protect your business card.
Note Pads
Most promotional conference folders include an A4 note pad in the price for the convenience of your audience or attendees. The notepad is a standard lined A4 pad, and can easily be replaced so that the conference folder is useful beyond the conference.
Pen and pen loops
Many conference folders have a pen loop for holding a pen. Some of the higher quality promotional conference folders also include a pen in the price of the folder – but you can add to the promotional value of your presentation folders by including your own pen.
Additional pockets
Anything that adds to the utility of your conference folder will increase the likelihood that your conference attendees will continue to use them long beyond the conference. The longer and more your attendees use the conference folder embossed with your name, the more people will see your name and message. You might choose promotional conference folders that have pockets and cases for a mobile phone, calculator, removable USB devices and other equipment. If you have the budget and want to make a bigger splash, you might even add a calculator or USB device to the conference folder and an appreciation gift to those who attended your presentation.
For more information on promotional conference folders, promotional items and business promotional products check out the market leading promotional gift suppliers online today.
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