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Regardless of how often you give away promotional items in other situations, you’ll definitely need to take a supply of these types of products with you when you plan to set up a booth at a trade show. Industry events such as these are a prime opportunity to interact with customers and suppliers, as well as competitors. Giving away promotional items at these events helps people remember your booth and your company—so it only makes sense to make sure the items you give are unusual or memorable in some way.
When selecting promotional products to bring to trade shows, you’ll need to choose two different types of item—bait items, and gift items.
Bait Items
Bait items are the items you display at your booth. Because your objective at trade shows is to get as many people visiting your booth as possible, your bait items should be of the sort that will get attention. Your best bet is to choose items that are large, colorful, or unusual in some way. Good bait items will draw traffic to your booth even if you’re tucked away in a corner, as the word will spread among people attending the trade show that your booth has something special that the others don’t.
Two of the best bait options for promotional keyrings are Ad Loops and the Liquid Aqua keyrings. Ad Loops come in three sizes, and the Jumbo size is indeed quite large. They’re available in a wide range of colors, and they’re definitely an eye-catching item. The Liquid Aqua keyring is another great choice. These keyrings feature a squishy plastic tag that contains small amounts of colored gels and oils that do not mix. These substances are brightly colored and move around within the tag when pressed—these items are great fun to play with, and their bright colors are sure to attract attention. With Ad Loops starting at around ₤0.20 and the Liquid Aqua at ₤0.63, they’re affordable, too.
Gift Items
Gift items are those that you give away only to certain visitors to your booth—they won’t be given out to everyone. Give these items to existing clients and associates who visit your booth, and also give them to potential clients who agree to schedule a sales visit or product presentation with your company in the future. When choosing gift items, style should be your focus—there’s no need to choose flashy items with bright colors, as you already have your recipient’s attention. You’ll also want to choose items that are a bit more expensive, since you’ll be giving these items to people who will actually benefit your company. A metal keyring is a great choice for these situations—there are many different metal keyrings available for between ₤1.00 and ₤2.00. As an added bonus, you can have a promotional message laser engraved rather than printed on most of these items.
If you’d like to spend a little more on your promotional keyrings, consider choosing a multi-purpose keyring such as one that includes a small LED torch, a clock, or other attachment.
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