Lianne is the Digital Communications Manager at IdeasByNet. Fresh out of University with a Linguistics degree, she is now entering into the world of communications, social media and SEO, as well as trying to catch up with the promotional gifts knowledge of her colleagues!
Outside of work, Lianne loves music, reading and cooking, spending many an hour in the kitchen; usually creating a disaster zone along with some tasty food! A reluctant gym goer to combat the cookery addiction, she also loves gigs, festivals and films of any kind. Also a big fan of Harry Potter, Professor Brian Cox and Pinterest!
You can connect with Lianne through the following channels:-
Email: lianne.froggatt@ideasbynet.com
Twitter: @Lianne_Froggatt
Google Profile:
Google+
Stop Facebook From Ruining Your Career (Before It’s Even Started)
Facebook Could Ruin My Career?!
A bold statement, I know, but don’t panic. You can take charge of your privacy right now, if you know where to look.
Whether you are a student, graduate or current employee, your Facebook privacy settings could probably do with a spring clean. Most people are aware of the settings, but don’t really take them seriously. In fact, only 15% of students think that what they post online will affect their future employability. However, let’s consider a few Facebook statistics
- 45% of employers check Facebook when considering potential employees
- 82% of colleges use Facebook to recruit new candidates
- 39% of employers check their employees Facebook profiles
Have you ever considered what your Facebook profile looks like to the public? There is an easy way to check: log onto your Facebook Timeline page and hit the little ‘cog’ dropdown box (under your cover photo, alongside “Activity Log”). If you select ‘View As’ you will see what information you are allowing anybody to access.
If you were shocked by what you saw, this may be because all your privacy settings were automatically removed when the Timeline featured was rolled out.
Read more…
Introducing the Little Printer!
Hello Little Printer, available 2012 from BERG on Vimeo.
The abundance of products now available that capitilise on the internet generation and our increasing dependence upon the web is prolific. Some of these can easily fall at the wayside, lost in the plethora of products available, however, every now and then a nifty little gadget comes on to the scene that really stands out from the crowd; introducing the Little Printer! Read more…
What Could You Explain on a 50p Coin? Introducing the ‘Minfographic’!
As I’m sure you may have heard, the Olympics are coming to London this year, and in amongst the furor of excitement, some really interesting merchandise and campaign ideas have been ‘coined’ (pardon the pun!). Numerous different souvenirs will be available in celebration of this memorable event, but my favourite so far has to be the depictions of all 29 of the sports competed in the games on the back of 50 pence pieces. In particular, I love the succinct explanation of the often over-complicated football offside rule which will feature on the back of one of these coins. This simplistic illustration of the rule that has confounded many an individual may very well save future generations from the confusion and distress we have long suffered during painful explanations of the rule.
This nifty little depiction got me thinking; visual explanations are often utlised to great effect as infographics, brilliant visual explanations or representations of statistics and so on. So perhaps in this microblogging world we live in with abbreviations being the order of the day (lol) have we outgrown the infographic, could this in fact be its future?! A ‘minfographic’ perhaps?! (mini + infographic, you with me?!) If this is the case, what else could be explained in this manner? Here are a few suggestions from our office: Read more…
The Future of the Advent Calendar?
Christmas begins on for me December the first. Once that first advent calendar door is opened I feel like I can slip into the festive season with ease, singing Christmas songs and mulling wine to my heart’s content. The advent calendar is my festive feeling trigger and has always been a big part of my Christmas celebrations, so as I opened the 16th window this morning to find my chocolate shaped sleigh (I know I am 23 but chocolate every morning? I’m not giving that up! ) I was also musing about the online advent calendars that have become a part of my daily routine this year. Informative, interesting or just plain entertaining, the amount of great online advent calendars seems to grow every year. I wanted to share with you a few of the best December treats of this year.
Will You Be Doing The Tangerine Tango?
Pantone have revealed that the hot colour for 2012 will be Tangerine Tango, a bright orange hue which is meant to inspire urgency and action, just what is needed in our rather fragile economic climate. So does this vibrant colour spell a bright future for 2012?
As avid users of the pantone system at IdeasByNet, we are following this trend with eager anticipation. Will we begin to see our clients looking to incorporate a tangerine twist to their marketing campaigns? Read more…
Ad Campaigns That Really Shouldn’t Work- But Do!
I have been thinking about this blog post for a little while, ever since the quintessentially British M1 accident in which a certain loved or loathed food stuff clogged up the traffic. It was not the accident that intrigued me but the wealth of tweets, headlines and status updates that appeared within hours focusing on the most famous ad campaign surrounding it, such as this one by @comedyfish:
“Marmite crash shuts M1. I love this story, I guess some will hate it though”
You either “love it or hate it”. What a slogan for an ad campaign! You would expect this to be marketing suicide, actually telling people that they might hate your product, but as a matter of fact this was a stroke of genius from their marketing team! Now so ingrained into our culture, people can be described as Marmite, many a dating site or interview will reference this as a question and Marmite has sold millions of units off the back of it!
After pondering this Marmite conundrum for a little while, I started to think of other advertising campaigns that also employ somewhat unorthodox tactics to promote their products with a surprising amount of success! Here are a few of my favourite bizarre TV adverts, enjoy!
Christmas Advert in Truth Shocker!
***WARNING UNDER EIGHTS, LOOK AWAY NOW!***
‘Who put an Xbox under the tree…?’ Littlewoods new advert for the festive season answers this question in a catchy (and in my opinion slightly annoying) song. However, the fact that ‘my lovely lovely mother’ is revealed as the person in question has caused outrage amongst some parents whose children still believe that Father Christmas shimmying down the chimney on Christmas Eve. Read more…
Twitter Tools: Top Tips for Tweeting
Due to the ever increasing presence of the internet and social media interaction in business, it is now extremely important to have an active and interesting social profile. We have found that in particular Twitter is an extremely important tool for creating this awareness and I wanted to share with you a few tools and techniques that have proven extremely successful for us. Read more…
IdeasByNet Support Children in Need!
It’s that time of the year again where everyone digs deep and has fun raising money for Children in Need! At IdeasByNet, we always get involved with this brilliant cause, this year donning various fancy dress costumes to raise money.
A competition ensued (of course, what would fancy dress be without a bit of banter!) and
we have to say that our Craig Ashton aka @The_McStache (who you might remember from our Badger Lipped Groover’s Movember team!) really went to town, embodying
Freddie Mercury’s epic ‘I Want to Break Free’ persona with ease. Read more…
Top 5 Movember Promotions!
Movember (the month formally known as November!) is now upon us, and I hope everyone is ready to support prostate cancer research by raising as much money and awareness as we can! All the men out there I hope you are prepared for your 30 days abstaining from the razor and looking forward to seeing how your mo shapes up as the month goes on! Some of the Ideasbynet gang are getting involved (Check out the Badger Lipped Groovers team!) I will be cheering along from the sidelines due to my sad incapability to grow a tache myself!
To celebrate the beginning of Movember, I have compiled a list of my top five Movember promotions (in no particular order I hasten to add!) Read more…
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