At Ideasbynet we have noted an important change in marketing strategies during the current economic downturn. While promotional gifts remain a simple and effective marketing method, companies are now choosing products which have a practical use, rather than mere novelty value.
In 2010, we saw a steady drop in sales of promotional logobugs, fridge magnets and stress toys, and large increases in the likes of cotton shopping bags, ice scrapers and pocket diaries.
2010 also saw a threefold increase in tax disc holders, as well as large increases in sales of both branded pens and promotional mugs.
Since the beginning of the credit crunch, we have seen products such as the trolley coin keyring take over from their plastic ‘promo’ counterparts, selling in excess of 100,000 units in both 2009 and 2010.
Companies continue to seek value for money in their promotional products, however, their approach is now to focus on products which may have a higher unit cost but are less disposable and may be used daily by members of their target audience.
We feel that our customers are realising that practical products allow them to promote their brand more widely. For example, a cotton shopping bag displays a company logo not only to its owner but also to the general public. And as have previously seen in last week’s post that coffee mugs can be an incredibly effective marketing tool, with the average coffee mug being used over 2000 times!