Important Reasons Why Market Research Is Important When Developing Your Marketing Strategy


Market Research

In today’s competitive, global markets, a marketing strategy is an essential part of business success. From determining your target audience to establishing metrics and milestones for your marketing efforts, market research is an important part of developing your marketing strategy. Without proper market research, your marketing strategy might do more harm than good.

Continue reading

What’s In A Name? From Crowd-Sourcing Names To Choosing The Pope

Some White Smoke - Yesterday
Some White Smoke – Yesterday

Finally, as all the world watched, a cloud of white smoke rose above the Vatican. Inside, the Cardinals, hard at work, had finally chosen a new Pope. Who would he be and more importantly, what name had they chosen for him? The betting establishments worldwide were confident of a Leo or Pius. What would it be?

The Catholic Church has a responsibility to name every new Pope in a manner fitting of the time and of the role that they have been chosen for. Certain names are off limits in this regard and history plays a large part in the process.

The same is true for all of us. Every day we choose new user names, e-mail addresses, websites, and here at Ideasbynet, we name new products to make them appealing to our customers.

So how important is a name?

Continue reading

Why Hit and Quit Social Media Campaigns Fail and How To Make Your Campaign A Success

Social media campaigns


This guest post is from Alice Jenkins

Social media is all around us all of the time. Twitter feeds are displayed on roadside billboards. Facebook ‘like’ buttons adorn nearly every webpage you visit, and into almost any room you walk someone will have their face down with the cool blue hue of a screen shining up at them.

Social Media Marketing is the present and the future, but somehow most of the ads and marketing that is rained down us the consumers every day just falls on deaf ears (deaf eyes?).

But what is it that makes millions of people so addicted to the tweets and statuses (stati?) of those they barely, if even at all, know?


Great content is what keeps people coming back for more.

And this is exactly where most businesses get it wrong. Continue reading

The Super 6 – Rising Stars of Social Media 2013



2013 stands to be the year that social media once again evolves. Facebook and Twitter continue to dominate usage statistics, and Google+ has maintained a strong fan base after a reasonably rocky beginning. Looking forward then, over the next 12 months, what will become of the social media landscape, and what will be inhabiting it? I’ve gathered together six of the most promising and interesting fledgling networks and apps – to form a watch list for 2013.
Continue reading

Social Media Trends For 2013

social media convesation

Following our guide to social media sites for 2013, we got thinking about what will happen in social media in 2013? Here are a few predictions from our guest poster from Emma-Julie Fox, sound off in the comments and let us know your thoughts…

2012 was the year of the growing might of social media! Users in the US alone spent 121 billion minutes on social media in month, a brand new star emerged and made ‘Pinning’ hotter that tweeting, and ‘social signals’ became crucial for SEO.

So, going by the trends, what does the crystal ball say for 2013? Well, here are the top trends that you must keep in mind for developing an effective social media marketing strategy. Continue reading

The Immense Guide To Social Media Sites 2013

Social Media 2013










Social media has taken the world by storm. There are literally hundreds of different social media platforms now available, and there are simply not enough hours in the day to use all of them properly. So to help you pick the most suitable ones for you, we’ve compiled this rather handy guide…

NOTE: This is an updated version of my social media guide for 2012

Continue reading