|
My friend, Emily works as an air hostess with British Airways. Recently, all passengers travelling by British Airways received free gifts as a part of the company’s brand reinforcement initiative. All business class travellers were gifted sleek metal pens with British Airways imprinted on them. Emily could not put into words the joy of the passengers on receiving these unexpected gifts. She even showed me one of the pens that she got. These were metal ball pens manufactured in matt silver and gold with coloured enamel finish. Superbly styled, these pens were a true joy to hold.
After Emily left, I was thinking about the promotional British Airways pens. I think by gifting pens that combine good quality with great usability, the company had succeeded in suitably impressing customers. When you choose a gift item, your company’s repute and goodwill is at stake. Most customers judge companies by the quality of their promotional products. By doling out superior quality pens, British Airways had reinforced its name in the memory of its customers as a provider of quality services. Moreover, it would have been futile to give inferior or regular quality pens to elite customers. Such travellers are more likely to use quality products that stand out rather than using something that is routine or ordinary. Above all, the gift item was a pen, which is more likely to be used than any other gifts.
So, if you have second thoughts about the effectiveness of promotional pens in enticing elite customers, think again. A well-designed and a good quality pen is more likely to deliver the desired results than a gift that is big in size but low in quality.
We at Ideasbynet are here to help you with
your promotional gifts requirements. Call us: 0870 787 5527
- Our Promotional Staff are highly experience and will provide
you with the dedicated professional service you would expect from
a major corporation.
Browse our massive online catalogue of promotional items and promotional products for a diverse
selection of gifts all at great low prices.
|
