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All promotional mugs are not created equal. This may come as absolutely no surprise to you. If you have been using promotional mugs as a part of your businesses giveaway strategy, you know that promotional mugs come in a variety of styles, shapes, qualities and designs. Not being created equal isn’t necessarily a bad thing. For example, how much fun do you think it would be if all the promotional mugs being made and given away were the same style? It wouldn't be fun now, would it? Diversity is the spice of life so the diversity available to you in your selection of promotional mugs is a good thing.
You can even use this concept of equality to compare the quality of promotional mugs. Again, inequality or unequal quality is not a bad thing either. Having a range of quality lets buyers of promotional mugs have options and choices. It would not be a good idea to have all mugs made to be so high quality that they become cost prohibitive for using as promotional marketing items. On the other hand, it would not be a good thing for promotional printed mugs to all be made of low quality materials because businesses need to consider their reputations when they purchase giveaway promotional mugs.
The promotional items you giveaway directly reflect upon the credibility and quality of your business. You cannot afford to giveaway promotional mugs that are seconds because, if the small defects and flaws in these mugs lower the life span and usability of the mugs, you have compromised your reputation with customers.
Thus, the moral to this story is - by the best quality promotional mugs you can afford even if it means giving fewer of them away too customers. In the event your budget for marketing is not adequate enough to purchase mugs that will present your company in a good light, then stratifying how you distribute the mugs you can afford becomes important.
What this means is that you will have to look at your customer roster and determine categories for these customers i.e., customers that spend a lot of money with the business, customers that have been loyal to the business for over five years, customers who spent over $500 with the business this year etc. Using these kinds of categories helps you reduce the number of promotional mugs you have to buy and creates what is called a target audience or market.
Another example of stratifying your target market is to look at your customer roster and determine categories such as these: 1000 customers spent over $50,000 with your company, 90 customers spent $10,000-$49,000, 100 customers who has spent $1,000-$9,999, 150 customers $100-$999, and 250 customers spent below $100. Using these categories of customers, based on the amount of money they have spent, you can determine which group is the most important to begin receiving promotional mugs.
Stratifying your customer base as described above, helps you juggle your budget better and allows you to focus your dollars on acquiring the quality of mugs appropriate for each level.
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