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The following narrative is an example of how using printed mouse mats can be the answer to gaining widespread publicity for a worthwhile fund raising dilemma.
Because of the tragedy of the situation, no one was quick to respond. There was a certain pall of shock that had rendered everyone incapable of acting. Yes, emergency action was taken and medical treatment was received, but it was picking up the pieces afterward that had everyone stuck in low gear.
Frank had been permanently injured in a rock climbing accident. His lower vertebrae had been crushed and he was now considered a paraplegic with a long road of therapy lying before him. After the grogginess of shock wore off, his friends were then motivated to get organized and decide how to help out. It was eventually decided to hold a benefit for Frank in an effort to help with the mounting medical expenses and the long road ahead of him.
They decided this was not going to just be a local benefit, but wanted news of it to be widespread so that they could raise as much money as possible for Frank. Yes, they could advertise through the local paper and the only radio station in town, but they needed more coverage than that. The owner of the radio station came up with a great idea of using promotional printed mouse mats with details of the benefit printed on them and distributing them to the sister radio stations in the state that were owned by the same company. The idea was for the other stations to give these mouse mats away at whatever promotions they were doing in their areas over the next few weeks.
The result of the widespread advertising by using the mouse mats had an enormous impact. Before the benefit was even slated to be held, the group in charge of overseeing the benefit and the funds it raised began receiving donations from the far corners of the state. A week before the event was due to start, the money already raised exceeded the projection they had made for the entire benefit- and it hadn’t even been held! Some of the notes and cards received with the checks said they had learned of this through the mouse mats that had been given out at one event or another. One person from the other side of the country wrote they had been visiting the area when they had learned of the situation and just wanted to help out.
When the event had been held and the money raised had been counted, it was determined that they raised in excess of three times what they thought they would and a large part of the credit for that was given to the idea from the owner of the radio station to distribute the promotional mouse mats. Frank’s recovery was slow, but the ease of a large portion of the financial burden the money allowed him was enough to give him hope for the future.
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